Hacking around with PowerShell always finds some new property or method that I would never have gone looking for! This time it is a SPWebApplication property that sets the text in the "Suite Bar".
The default text in the suite bar is "SharePoint" for on premises installs and "Office 365" plus an icon for the cloud versions. The actual HTML for the text is "<div class="ms-core-brandingText">SharePoint</div>".
Examples from on premises SharePoint and Office 365:
The following PowerShell will list the Suite Bar text for each of your web applications:
PS C:\> Get-SPWebApplication | Select DisplayName, SuiteBarBrandingElementHtml DisplayName SuiteBarBrandingElementHtml ----------- --------------------------- My Sites - 82 <div class="ms-core-brandingText">SharePoint</div> SharePoint Intranet - 80 <div class="ms-core-brandingText">SharePoint</div> SharePoint Testing - 81 <div class="ms-core-brandingText">SharePoint</div>
To change the text, access your web application object (mine will be the 2nd in the list, so ), and set the SuiteBarBrandingElementHtml to your new text. You will probably want to include the default CSS class for consistency. Remember to do the .Update, or nothing will be saved!
PS C:\> (Get-SPWebApplication).suitebarbrandingelementhtml =
"MA<span style='color:#FF2020'>X</span> Technical Training" PS C:\> (Get-SPWebApplication).update()
Can't use PowerShell?
In jQuery it might look like this:
$('.ms-core-brandingText').text('Your New Title Text');
Here's an article about changing the text in Office 365: http://sharepoint-community.net/profiles/blogs/changing-the-office-365-main-link-text
Have fun and don't break anything!